How to Sell Weapons to Gen-Z
How does Lockheed Martin culturally engage with a generation that has made attacking the industrial military complex a routine?
Gen-Z uses social platforms to protect their communities, as much as they do to attack what they see as morally wrong. But with military service being compulsory in South Korea, and Lockheed Martin being the military’s supplier, Gen-Z can now count them as co-protector of one of their biggest and most beloved celebrities: K-Pop idols.
Lockheed Idols
Utilise partnership with South Korean military to present Lockheed Martin as proud protectors of one of the biggest Gen-Z idols of all time: K-Pop’s superstar boy band, BTS.
STEP 1: We will introduce Lockheed Martin as the official protectors of BTS.
STEP 2: We will protect the BTS ARMY during their Twitter fan wars.
When tagged in a thread, This bot will bomb the opposition with content, like memes, teasers, facts)
STEP 3: We will protect BTS’s mascots from their BT21 character line.
This cutesy mole is the newest edition of the BT21 family and serves as their protector. He uses Lockheed Martin night vision technology to see.
Marty the Mole coin purse included with BT21 mini plushies to protect your money as well as your faves.
STEP 4: We will protect BTS’s first hit song ‘We are Bulletproof: pt.2’
