Introduction to
Beverage-Based Productivity Reallocation
People feel genuinely uncomfortable and guilty about taking a break from work and life responsibilities. Busyness has come to equal productivity.
Trip is a calming drink that urges people to relax and take a break in a modern world where for most that’s impossible.
Do Nothing Better
Target our culture of extreme hyperproductivity and hyperconnectivity by fo prevents people getting their downtime by launching a new platform that helps people actually do nothing over the span of a year.
STEP 1: Get the word out.
STEP 2: Give people the tools to do nothing better.
British people find it difficult to make an excuse. Even when work and life responsibilities really weigh us down, we still feel too polite to come up with excuses and too guilty to even use genuine excuses we may have.
Trip’s here to do the hard work for you, with a competition to win a real excuse by scanning a can in-store.
And for added believability, your excuse will be extra extreme. Trip will even make sure to tip off local news to make sure your alibi is tight.
STEP 3: Make doing nothing famous.
We make Trip the official sponsors of doing nothing by partnering with the most famous example of someone who just can’t bear to call it quits: Rafael Nadal.
Trip will becomes the first drinks brand to sponsor a sport stars retirement.
We’ll help Nadal adjust to his newfound downtime by sponsoring streaming marathons on YouTube where he’ll catch up on all the shows he missed out from the last 23 years. He’s even taking requests.